There is a major lack of understanding regarding women’s health in sports science. This is in part caused by the stigma surrounding menstrual health. This causes female athletes to be more susceptible to injury and can hurt women’s relationship with fitness.
The target audience for this campaign includes women of all ages who are interested in fitness. The intended result is for women to better understand how their menstrual health affects their bodies in order to maintain a positive relationship with fitness.
This project is in progress!!
After surveying 40+ women, I found that over 70% of them admitted that their cycle impacted their motivation to exercise, with barriers including pain, fatigue, and eating well. Around 80% of participants were interested in learning more about the impact of menstrual health on nutrition.
Mobile App
Artemis’s mobile app allows users to track their menstrual symptoms and receive personalized advice regarding nutrition and fitness. By informing users about their body each phase of the menstrual cycle, they can have the information to better take care of their bodies, helping them to predict and prevent unwanted symptoms.Website
For my second output, I created a website to both advertise the mobile app and further educate my target audience about menstrual health.View the site yourself here.
Process - Mobile App
Artemis
There is a major lack of understanding regarding women’s health in sports science in part caused by the stigma surrounding menstrual health. This causes women to be more susceptible to injury and can hurt their relationship with fitness.
The primary target audience for this campaign is women of all ages who are interested in fitness. The intended result is for women to better understand how menstrual health affects their bodies in order to maintain a positive relationship with fitness.
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mobile app
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website
- event social media (in progress)