The target audience for this campaign includes women of all ages who are interested in fitness. The intended result is for women to better understand how their menstrual health affects their bodies in order to maintain a positive relationship with fitness.
This project is in progress!!
There is a major lack of understanding regarding women’s health in sports science. This is in part caused by the stigma surrounding menstrual health. This causes female athletes to be more susceptible to injury and can hurt women’s relationship with fitness.
The target audience for this campaign includes women of all ages who are interested in fitness. The intended result is for women to better understand how their menstrual health affects their bodies in order to maintain a positive relationship with fitness.
This project is in progress!!