megan chapman

about

Artemis
There is a major lack of understanding regarding women’s health in sports science. This is in part caused by the stigma surrounding menstrual health. This causes female athletes to be more susceptible to injury and can hurt women’s relationship with fitness.

The target audience for this campaign includes women of all ages who are interested in fitness. The intended result is for women to better understand how their menstrual health affects their bodies in order to maintain a positive relationship with fitness.

Women face ACL injuries at rates 3-4 times higher than men. From 2016-2020 only 6% of sports science research focused on female athletes. As a result of this, both professional and casual athletes do not always have the information to sustain their bodies and fitness goals.

After surveying 40+ women, I found that over 70% of them admitted that their cycle impacted their motivation to exercise, with barriers including pain, fatigue, and eating well. Around 80% of participants were interested in learning more about the impact of menstrual health on nutrition.

Mobile App

Artemis’s mobile app allows users to track their menstrual symptoms and receive personalized advice regarding nutrition and fitness. By informing users about their body each phase of the menstrual cycle, they can have the information to better take care of their bodies, helping them to predict and prevent unwanted symptoms.

Website

For my second output, I created a website to both advertise the mobile app and further educate my target audience about menstrual health.
View the site yourself here.

For this page on the website, I aimed to make learning about menstrual health more fun and interactive for both people who are beginning to menstruate or those who don’t menstruate and are looking to better support those around them.

Social Media - Events

The events’ purpose was to create a comfortable space for women to exercise together while raising awareness for the cause. The three events I planned were a 5k race, pickup soccer game, and a yoga class. I did multiple events because I didn’t want to make it look like fitness should look a certain way for women.

Creating social media for Artemis allowed me to continue to develop the brand’s imagery and begin to develop a system for motion. With the events and social media, a space was created for members of the community to interact with each other both in person and online.

Process - Mobile App

Competitive Analysis

Throughout my design process, I constantly referred to other apps to see how they treated the organization of so much information. Three of these apps included Flo, Clue, and Stardust.

Flo - I found Flo’s way to track to be very overwhelming, especially how long the scroll was.
Clue - With Clue’s horizontal scrolls, there was less vertical scolling to do, and I found the larger icons to make things less overwhelming.
Stardust - I liked the way Stardust was more down-to-earth with language and divided their information into cards.
Clue - I thought that the way Clue spoke about menstrual health to be too scientific and not practical enough.

My designs changed a lot from the wireframes to the final hifi prototype. Some things I did was make some of the scrolls shorter by creating some horizontal scrolls and forming some of the information into cards for better scannability.

User Testing

I did user testing to see if the app’s experience was intuitive to users and see which features they would like added. I interviewed 2 people and had 7 people take a survey after using the app.

User testing gave me a clear step forward in what revisions I should make. On the home page I adjusted the cycle wheel so that its interaction better matched the bar underneath it.

Another thing that I aimed to improve after user testing was the credibility of information being presented. I added overlays to expand information on certain elements if users wanted to learn more.

I also added the option to track a workout directly on the track tab. Before, it was only on the fitness tab, which some users found confusing.

Artemis
There is a major lack of understanding regarding women’s health in sports science in part caused by the stigma surrounding menstrual health. This causes women to be more susceptible to injury and can hurt their relationship with fitness.

The primary target audience for this campaign is women of all ages who are interested in fitness. The intended result is for women to better understand how menstrual health affects their bodies in order to maintain a positive relationship with fitness.

mobile app
website
event social media