Artemis
There is a major lack of understanding regarding women’s health in sports science in part caused by the stigma surrounding menstrual health. This causes women to be more susceptible to injury and can hurt their relationship with fitness.
The primary target audience for this campaign is women of all ages who are interested in fitness. The intended result is for women to better understand how menstrual health affects their bodies in order to maintain a positive relationship with fitness.
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mobile app
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website
- event social media (in progress)